So it’s important to quickly review them and get to the root of the problem. In many cases, videos with tons of negative feedback may even put your social media reputation at risk. This is a crucial metric to track because it helps you identify problematic content that’s losing you fan’s attention. Negative feedbackĪre people responding negatively to your video? Negative feedback involves hiding your post, reporting it as spam or unliking your Page. And you can even pinpoint which sections of the video might have potentially caused them to disengage. So you can get an accurate reading of how well you managed to retain viewers who actively watched your videos. This Facebook video metric shows you when viewers start to drop off when watching your video. Which types of videos see the most engagement? As such, engagement data can serve as Facebook video benchmarks to inform your video content strategy. This helps you understand how much the content resonated with your audience. It counts engagement actions like reactions, sticker interactions, swipe-up actions, profile taps, replies and shares. In the case of Facebook Stories, the native analytics tool looks at all the engagement data over the past 28 days. It measures how often people interacted with your video through likes, comments and shares. EngagementĮngagement is an important metric to track for all types of Facebook videos, including in-feed videos, Stories and Live. That means even if someone rewatches the video, Facebook will only count it as one view. To avoid skewing the data, Facebook only considers unrepeated seconds watched as a view count. Does rewatching a Facebook video count as a view? But it gives you a Facebook video view rate benchmark that you can use in your campaign measurement. So it doesn’t give you a full picture of your video performance. Keep in mind that this Facebook video metric considers all video views–even ones that lasted for just a few seconds. That means it doesn’t only show you how many users saw your video in their Feeds but how many of those people actually watched the video. Your Facebook video view count gives you an accurate picture of how your video performed because it goes beyond reach. This metric tells you the total number of times people watched your video. Ideally, you should use your own data as Facebook video benchmarks so you can compare how your performance changes over time. But it’s a good number for a brand with 2,000 followers. For example, a view count of 1,000 may be low for a brand with 10,000 followers. What counts as “good” may vary depending on your industry, your following size and your past video performance. When it comes to your Facebook video performance, there are no set standards you have to meet. What are good video metrics to track on Facebook? All of your video ad metrics are accessible from the Facebook Ads Manager. Then select “View insights” to open up the detailed metrics page.Īdditionally, your Page Insights will give you access to other Facebook video metrics such as Facebook Story metrics and Facebook Live metrics. Once you’ve found the video you want to analyze, click on the “…” button below the video. Scroll down to see all the videos you’ve posted. You can see your most popular video highlighted at the top of the page. Click on the “More” button at the top of your page and select “Videos.” From here, you can see all the videos you’ve posted and easily select the one you want to analyze. This will open a more detailed view of all the metrics associated with the video.Īnother option is to view these metrics from your video library. To view the individual post performance of each video, click on one of the metrics visible under each post. There are a few ways you can access the Facebook video metrics of your organic posts. So what are the video metrics you need to track on Facebook? In this post we’ll give you a breakdown of the most important metrics you should measure for your brand. You can also use these insights to increase analytics like reach, engagement and ROI of your next video. It lets you measure the results of your campaign and understand how well your investment is paying off. Understanding your Facebook video metrics will help you get a better sense of how well people are responding to your content. And your Facebook video metrics can give you the answers you need. These are all great questions to ask when you’re using videos for your Facebook marketing strategy. Ever wondered if people loved watching your Facebook videos? How many of them skipped your Story videos? Did they even watch it until the end?
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